About Small Business Founder
SmallBusinessFounder.com was built for entrepreneurs who wear all the hats; product manager, salesperson, bookkeeper, marketer, IT support, CFO, and more. If you’re growing a business on your own or with a lean team, you’re in the right place.
Real Small Business Insights
Small Business Founder is a hub for real-world insights, tools, and experiments to help small business owners streamline operations, make smarter decisions, and reclaim their time.
We don’t do fluff. Every article, checklist, and automation guide on SmallBusinessFounder.com is grounded in:
- Hands-on experience running a business
- Lessons learned from mistakes (and a few wins)
- Repeatable systems that save time and reduce cost
- Tools that play well together and fit a small business budget, especially Airtable, Zapier, OpenAI, and more
We Use AI, But NO AI SLOP!!!
Unlike content mills or generic AI-generated advice, every post here is rooted in real use cases. We test, iterate, and publish what actually works for us with the hope that it might just work for you too. Think of this as a working lab for small business efficiency.
SmallBusinessFounder.com grew out of Tim Waxenfelter’s personal need. Running a business often meant digging through disjointed notes, half-finished automations, and forgotten tools. We built this site to organize our thinking and share that with founders like you.
Our Small Business Mission
Our mission is to make small business ownership more manageable and rewarding by sharing practical strategies, automation ideas, and personal stories that reflect the real journey of modern founders.
When a work day includes helping another small business avoid his mistakes or learn from an experiment he ran, he is satisfied.
Tim Waxenfelter, Founder
With over a decade of experience building and scaling a small business, Tim Waxenfelter is the COO of Endurance Learning and a systems thinker obsessed with working smarter.
On Small Business Founder, he shares hard-won lessons, workflow automations, and strategies that he uses to improve the work of his internal team and to support Endurance Learning’s clients.